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3. Imparja part 1 – winning the AUSSAT license

07:24 Philip Batty

Deputy Director, CAAMA

Immediately, when we announced we were going to go for the license, we got an enormous amount of support from the Aboriginal communities in Northern Territory and Southern Australia – because most at that point felt that unrestricted commercial TV going into Aboriginal communities would have a detrimental effect on language, culture and all that.

The Broadcasting Tribunal felt we had a very, very good case for programming. They said that both applicants – Channel 8 and CAAMA – qualified for the license, but on balance and with particular regard to CAAMA’s proposals for Aboriginal programming, we won the license.

08:17 Philip Batty

Deputy Director, CAAMA

Anyway, yeah, we got on with the business of setting up the station, and it was set up in less than 12 months, it was on air.

08:38 Lester Bostock

Koori Productions

The idea was at that time, and the conditions for Imparj[a], was that it would have a large Aboriginal input into it.

08:47 Voya Rajic: Head of Production, SBS TV

What I have seen was very much anything that you see on commercial networks you see anywhere in Australia

08:55 Aboriginal man

Sale of The Century and Neighbours…that’s European, you know.

09:03 Philip Batty

Deputy Director, CAAMA

Perhaps we could have gone another way, but I mean, as I say, you can’t always get what you want.

09:10 Dion Weston

Station Manager, Imaparja TV

Because it can’t deliver in the context of what Kellogg’s wants to see as a cost per thousand

09:16 Freda Glynn

Director, CAAMA

At least what we’ve done is we’ve got ABC to do Aboriginal programming.

09:22 David Hill

Managing Director, ABC

CAAMA and Imparj[a] have set the agenda a bit, and have set I think a pretty challenging example for all of us.

09:28 End of Chapter